Russian Outdoor Village will start working at the major professional exhibition of sports products and services ISPO Munich 2017 in Munich on February 5, 2017. Russian Outdoor Village is a united stand of the leading Russian producers of sports clothes and outdoor equipment. The stand is organized at the initiative of the Ministry of Industry and Trade of the Russian Federation within the framework of the national light industry development program.
Russian Outdoor Village will represent four segments of the Russian products: Clothes, Footwear, Equipment and Accessories, Fabrics.
The stand visitors will see the team clothes DAKAR-2017 prepared by Dragonfly firm. The signature style of the clothes was designed “from scratch” by Danil Kuzvesov, the current Ferrari designer, and Julia Shvidkoy, an expert in sports apparel design. The racing suit from this collection was put on an Ural quad rider Sergey Karjakin, a winner in the prestigious race Dakar-2017.
Viktor Evtukhov, the State Secretary and the Deputy Minister of Industry and Trade of the Russian Federation: “By participating with our best companies at ISPO Munich 2017, we solve several problems at once. These include an increased presence of our brands in foreign markets, attracting foreign companies interested in co-operation with Russian trademarks in their own sales networks in Europe. With our best clothing and apparel we can demonstrate to our foreign partners the possibility to place contract manufacturing in Russia. Furthermore, it is important to encourage foreign companies in searching for Russian manufacturers for the European and global market. Here, the best Russian experts can get introduced to the latest developments and international trends in outdoor-goods. I believe that the Russian Outdoor Village at ISPO can become a centre supporting the entire Russian business in the segment.”
ISPO Munich 2017 will show an innovated production of hats from Canoe, a 20-year experience company whose products are developed at Moscow Region enterprises, the BASK’s technologies used to develop the world’s warmest set of clothes that can withstand temperatures up to –100°C, and other Russian achievements.
The Russian companies have already demonstrated their best models of sports goods to their foreign partners. Earlier, the collective stand of the national manufacturers was organized at OutDoor 2015 (Friedrichshafen) and ISPO Munich 2016.
Besides participation in the events organized directly within the framework of ISPO Munich 2017, the Russian delegation headed by Viktor Evtukhov, State Secretary, Deputy Minister of Industry and Trade of the Russian Federation, is also going to visit the major European mills producing goods and outfit for sports and outdoor activities.
The Russian stand at ISPO Munich 2017 will work till February 8, 2017. Hall A1, stand 522.
Messe München GmbH
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ISPO Munich 2017
ISPO Munich is a major international exhibition of sports goods and services held since 1970. Every year, it presents over 2,500 exhibitors, and the number of visitors exceeds 80,000 people. The exhibition area is traditionally divided into nine sectors: goods for outdoor activities, health and fitness, textile and materials, active sports activities, sports fashion, training efficiency, winter sports, sports goods production, premium brands. ISPO Munich exhibitors include Adidas, Dainese, Gore-Tex, Helly Hansen, Lotto, Montana, Nike, Puma, Reebok, Shindo, Sympatex, Umbro. The exhibition is accompanied by an intensive business program. This year, the program is dedicated to the state-of-the-art techniques of physical training, healthy food, use of gadgets for the best sports results. Famous athletes, professional fitness instructors, doctors in sports medicine, and producers of sports goods and equipment will participate in the exhibition events.